Looking for a narrative that changes hearts and minds? That unites audiences, gives your position absolute clarity, and does the hard work for you?
Narratives are the overarching story architecture we use when we want to show what we are and how we want to change the world. Stories that flex, adapt and bring clarity.
But too often they’re based on what we want to say, not what the audiences need to hear. Where we want our audiences to be, not where they are. And leaps of faith rather than real-world resistance to change.
When your narratives don’t work, your stakeholders can’t agree on what you are, the value you offer, and what you do. And your moment is lost.
There is a better way.
At Ex Machina, we develop strategic narratives that dig deep and bring everything together: connecting science, strategy and audience insights into one singular, powerful story that aligns all your functions, flexes around circumstances, and acknowledges the power of time. One strategic story, many chapters, one voice: the clarity you need to deliver change.
A different approach to narrative
With our proprietary ARC methodology, Ex Machina helps you turn complex science, strategy and stakeholder insights into one compelling strategic narrative for your brand. A single story that operates as a fundamental truth that unites all voices.
Whether you’re pre-launch, adapting to new indications, or just in need of a new approach, we work with teams to understand where their audiences are today, the journey we need them to take, and the narrative that can take them there.
With the ARC methodology, we produce narratives that work across functions, are anchored in reality, pressure-tested, and give every audience a story that speaks their language.
This isn’t another messaging framework. This is the story that makes everything else work, from publications to public affairs and advertising to ad boards.
With our strategic narrative in place, you can relax knowing every audience is aligned and every communication is moving your audiences towards your strategic goals.
This is narrative with precision, an approach refined over decades and delivered by a team of experienced experts.
Memorable. Flexible. Adaptable. And not just believable, real.
Talk to us today to see how we can help make your story unforgettable.
ABOUT US
We’re driven by solving problems. The harder the better. The kind that keep you up at night or leave you in a cold sweat.
Whether that’s a drug launch that’s facing a hostile marketplace, products not meeting their potential, an internal change that threatens major disruption, preparations for a major regulatory meeting, or making that tricky transition from scale-up to real player, we love to get our teeth into big challenges.
The team at Ex Machina are all industry veterans with at least two decades of experience in the field. With backgrounds in science and communications, we’ve worked in Medical Education, PR, regulatory, consumer health, internal comms and corporate communications.
We know strategic goals should determine the best approach to solving any challenge. We’ve seen what works. We’ve seen what fails.
Communications are strongest when they form bridges, not moats. And your audiences don’t exist in silos - it’s important to consider them as fully rounded individuals. That’s why we take a label-agnostic approach to developing the right solutions for our clients, backed up by judgement and honest counsel that reflects decades of experience across communications practices.
We also believe in offering out clients the flexibility they need. All our team work remotely, from around the world, meaning we can offer 24-hour service, without the overheads of big agencies.
Reach out through the form below, and let’s talk about how we can work together to help solve your problems and help you sleep at night.